MEET THE FOUNDER

Adam Goodwin.

Founder, Guided AI Labs · MBA · ICD.D

I believe the people with something valuable to teach should have a simpler way to get it on camera.

Read my message
Adam Goodwin, founder of Guided AI Labs

A MESSAGE FROM THE FOUNDER

Your time belongs
to your best work.

Adam GoodwinFounder, Guided AI Labs

MBA · ICD.D

An operations and governance leader with a background in process improvement and change management. Today, Adam brings that perspective to practical AI tools and the people who use them.

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I have always believed in getting the right people doing the right things at the right time. When someone's knowledge and judgement are valuable, the way we organise work should help them put those strengths to use.

Continuous improvement starts with paying attention: where does someone get stuck, which steps consume their time, and what could make the next attempt easier? I bring that approach to building. Use it, listen, improve it, and check that the change actually helps.

Building with AI agents has expanded what I can put into practice. Alongside the right people, we can now put the right tools to work at the right moment. I set the direction, work with those tools, test the result, and keep refining the experience.

GazeCut grew from a problem I met while making my own videos. I wanted to concentrate on the idea and the person watching, while the studio handled the camera changes. If your strength is teaching, explaining or advising, sharing it should not require spending your evening choosing camera cuts.

That is the experience I am building toward: sit down with something worth sharing, give it your attention, then review your video and put it in front of your audience. Every improvement should make that path easier to follow.

Adam

THE EXPERIENCE BEHIND THE APPROACH

A consistent purpose.
New ways to deliver it.

  1. 2013

    Improve how work gets done.

    Professional credentials in process improvement and operational excellence laid a foundation for practical change.

  2. 2017–2018

    Connect strategy with people.

    An MBA from Robert Gordon University, followed by a change management qualification from Acuity Institute.

  3. 2023–2024

    Make room for valuable work.

    Public writing explored using AI to free people's time and reducing wasted effort.

  4. TODAY

    Build the tools to make it easier.

    Through Guided AI Labs and GazeCut, Adam combines operations experience with hands-on AI-assisted product development.

Explore Adam's professional background

THE PRODUCT THESIS

Let the expert present.
Let the studio follow.

GazeCut focuses on the solo presenter with a repeatable camera setup. The opportunity is to make a useful recording habit easier to sustain, while keeping the core media workflow on the creator's own computer.

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FOR INVESTORS & PARTNERS

A focused product.
A considered next step.

What exists today

A working desktop application with saved camera setups, calibrated automatic direction, recording, Pause, screen and picture-in-picture options, and local video output. A separate demonstration mode lets the founder present the product while recording.

Who it is for

Subject-matter experts, educators, consultants, and independent creators recording alone in a stable setup. The initial focus is useful presentations and teaching, with a clear path to reviewing and sharing the result.

What comes next

Validate the customer experience on supported equipment, learn from qualified creator conversations, and shape the commercial offer around the help customers actually need. Platform release qualification and wider distribution remain in progress.

The conversation we welcome

Creator education, distribution partnerships, product demonstrations, and investment conversations grounded in the working product. Commercial terms, pricing, and any investment proposal are discussed directly with the founder.

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